Pradhan MantriBhartiya Jan AushadhiPariyojana Kendra (PMBJP) is a campaign launched by the Department of Pharmaceuticals, Government of India, to provide quality medicines at affordable prices to the masses through special kendras known as Pradhan MantriBhartiya Jan Aushadhi Kendra. Pradhan MantriBhartiya Jan AushadhiPariyojana Kendra (PMBJPK) have been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. BPPI (Bureau of Pharma Public Sector Undertakings of India) has been established under the Department of Pharmaceuticals, Govt. of India, with the support of all the CPSUs for co-coordinating procurement, supply and marketing of generic drugs through Pradhan MantriBhartiya Jan AushadhiKendra.It has been launched by the current Prime Minister of India , Shri Narendra Modi, in the year 2014 for the noble cause – Quality Medicines at Affordable Prices for All.